About Marketing for Cleaning Companies
Turn searches into booked cleanings. Gain visibility, trust, and consistent leads with marketing built for cleaning business growth.
Marketing for Cleaning Companies, a division of Edge Digital, Inc., is a full-service digital marketing agency designed exclusively for cleaning business owners. From SEO and AI-powered search visibility to professional website design and paid advertising, our services are built to generate real leads. We focus on delivering leads—not just clicks—so you can book more cleanings and grow your recurring client base. Our goal is simple—to help cleaning businesses grow their online presence and convert visitors into loyal customers. Every cleaning company is unique, so our approach is always customized to match your goals and local market. Whether you’re building your brand, boosting traffic, or improving online conversions, our team provides proven, data-driven strategies that deliver measurable results.
Who We Are: Your Partners in Growth
We are a dedicated team focused entirely on marketing for cleaning companies. Our approach starts by learning your unique challenges, whether you’re a small local cleaner or a multi-location franchise. By specializing in the cleaning industry, we know which keywords your potential customers search for (e.g., “house cleaning near me,” “commercial cleaning services”) and how to design a website that ranks well on Google.
Over the years, we’ve helped dozens of cleaning businesses achieve measurable growth. We do more than track vanity metrics; we dive deep into lead sources, conversion points, and customer behavior. Our expertise across SEO, website development, content creation, and paid advertising means you get a unified strategy that works together to raise your profile, increase traffic, and turn visitors into regular customers. As your partners in growth, we handle the technical details so you can focus on what you do best: running your cleaning company.
Our Mission: Helping Cleaning Businesses Thrive
Our mission is simple: we exist to help cleaning companies stand out in a crowded marketplace. As an agency known for being about marketing for cleaning companies, we understand how tough it is to compete against larger service providers or rapidly changing consumer preferences. That’s why we create customized digital marketing plans designed to:
- Improve your search rankings – We optimize your website’s structure, content, and backlinks so you appear at the top of local search results.
- Increase qualified traffic – We target people actively searching for cleaning services in your area, using precise keyword research and locally focused content.
- Convert visitors into customers – We build clear calls-to-action, streamlined contact forms, and trust signals (testimonials, certifications) that make visitors pick up the phone or submit a booking form.
- Provide transparency and tracking – Every month, you receive detailed reports showing where your leads came from, how they behaved on your site, and what happened next. You never wonder whether your marketing budget is paying off.
When you work with us, you’re not just getting a “marketing vendor”—you’re getting a committed partner whose sole focus is to help your cleaning business thrive.
Meet Our Team of Marketing Experts
Eric Erickson
Founder, SEO & Website Development Expert
Eric has been developing websites and optimizing them for search since 1997. His journey began by writing software in college and building his first commercial website almost 30 years ago. Over time, Eric honed his SEO skills with clients ranging from state agencies in North Carolina to Fortune 500 companies. He eventually turned his attention to small and medium cleaning businesses after recognizing that these companies needed specialized strategies, different from e-commerce or professional services, to reach local customers. Eric’s hands-on experience with on-site SEO, technical audits, and competitive analysis ensures that every cleaning company he works with rises in the rankings and gets seen by people ready to buy.
Kim Adamof
Founder, Digital & Social Media Strategist
Since 2011, Kim has been crafting digital marketing campaigns that deliver real, measurable growth. She began her career managing cross-channel marketing for B2C brands and quickly realized the power of niche expertise. Partnering with Edge Digital, Kim now focuses exclusively on cleaning businesses. She designs social media strategies that highlight your services, engages audiences with quality content (before-and-after photos, client testimonials, cleaning tips), and manages targeted ad spend for platforms like Facebook and Google Ads. Her talent for storytelling and data analysis means every campaign not only looks good, but it also produces leads at a cost you can track and justify.
Results That Speak for Themselves
Because we focus exclusively on marketing for cleaning companies, our results speak loudly:
- 300% Increase in Website Traffic: By optimizing on-page elements, launching targeted ad campaigns, and building high-value local backlinks, we drove a steady flow of new visitors.
- #1 Google Rankings for Local Keywords: Through careful keyword research, localized content, and ongoing SEO maintenance, multiple clients now appear in the top position for terms like “office cleaning [city name].”
- Significant Boosts in Lead Generation Within the First Month: Once ad campaigns are live and landing pages are optimized, our clients often see a noticeable jump in quote requests and phone calls within 30 days.
Every strategy we implement is data-driven and measured against your unique goals. We believe in full transparency, so you see exactly how many leads, calls, and bookings come from your investment.
Ready to See What’s Possible for Your Cleaning Business?
Success starts with a conversation. Whether you want to rank higher in search results, attract more local leads, or create a high-converting website, our team is here to help. As a trusted marketing company for cleaning companies, we’ll tailor a strategy that fits your goals and your budget.
Why Choose Us for Your Cleaning Company Digital Marketing Agency
Choosing the right marketing partner can make or break your cleaning business. Here’s why cleaning companies nationwide trust us:
Specialization – We are built specifically for marketing cleaning companies. We don’t spread ourselves thin across dozens of unrelated industries. Because of this focus, we know exactly which keywords move the needle and which tactics convert best for cleaning services.
Lead-Centric Approach – Our goal isn’t just more website traffic; it’s more qualified leads. We set up phone-call tracking, form submissions, and estimate requests so that every dollar you spend is tied to actual business results.
AI-Powered Lead Generation – We combine human strategy with smart automation. Our AI tools help identify high-intent searchers, predict which leads are most likely to convert, and personalize your ad and website experiences to drive action. It’s like having a 24/7 assistant working to bring in your next best customer.
Ongoing Optimization – Digital marketing isn’t set-and-forget. We continually monitor performance, test new keywords, refine ad copy, and adjust bids. This means your campaigns get stronger over time, even as competition and Google’s algorithms change.
Dedicated Support – You get direct access to our founders and specialists. Any question about your SEO health, website performance, or ad spend is answered promptly. We value your time and treat your cleaning business as if it were our own.
Transparent Reporting – Every month, you receive a clear dashboard showing where your leads came from, which campaigns worked, and how many new customers you acquired. No jargon, no hidden fees—just straightforward data.
Our Core Services Include
Data-Driven Strategies for Maximum Lead Generation
We don’t guess — we use data to shape everything we do. Our strategies are backed by research into what your ideal customers are searching for, how they behave online, and how to position your services for maximum visibility. The result? More traffic, better engagement, and more qualified leads.
Conversion-Focused Website Design
Design alone isn’t enough. We build websites that not only look clean and modern but also guide users toward taking action. Every layout, button, and call-to-action is created to convert visitors into paying customers. Our team combines UX design with marketing psychology to deliver tangible results.
Tailored Solutions
Every cleaning business is different, so we don’t use cookie-cutter strategies. We learn about your goals, service areas, target customers, and unique offerings. We then create a customized marketing plan tailored to your company's specific needs and growth stage.
Proven Success
Our track record speaks for itself. We’ve helped local and national cleaning companies increase their website traffic, capture more leads, and boost revenue significantly. With ongoing optimization and strategic support, we turn digital marketing for cleaning companies into a growth engine.